BMW launches its world-first eDrive Zone technology in Ireland

BMW launches its world-first eDrive Zone technology in Ireland


BMW is making an important contribution to incentivise consumers to electric driving by launching a new digital service, BMW eDrive Zones in Ireland. With electric ranges of up to 88 kilometres, BMW plug-in hybrid models are perfectly suited to urban and city driving by completing most commutes with pure-electric power. This new service helps drivers do just that.

The BMW eDrive Zone technology automates the process of switching to electric-only power when a BMW plug-in hybrid vehicle enters a defined area of a city. Already active Dublin and Limerick, BMW has further plans to launch its eDrive Zones in Cork and Galway in the coming year.

Unique in the worldwide automotive industry and a first in Ireland, a BMW eDrive Zone automatically ensures that the electric power is conserved for use during the part of the journey within defined zones, if the journey destination is entered into the vehicle’s navigation system.





Included in every new BMW 3 Series, BMW 5 Series, BMW 7 Series, BMW X3 and BMW X5 plug-in hybrid model.

The BMW eDrive Zones service, available as standard on BMW plug-in hybrid models running the latest BMW Operating System 7.0, uses geo-fencing technology via GPS within the vehicle’s navigation system. The eDrive Zones in Dublin and Limerick are highlighted graphically on the vehicle’s Central Control Display navigation screen, so drivers can see their location..

The BMW eDrive Zones service is available on the BMW 330e, BMW 530e, BMW 545e, BMW 745e, BMW X3 30e (produced from August 2021) and BMW X5 45e drivers with BMW Operating System 7.0. Additional compatible models launching in the future. BMW eDrive Zones has also been made available via a free over-the-air software update for compatible BMW plug-in hybrid vehicles, meaning existing customers can also benefit from this technology.